Spice S-705
BPL Mobile, Mumbai’s oldest and longest standing mobile service brand is now Loop Mobile, the newest telecom brand in the city. The new brand identity for BPL Mobile, which has been serving Mumbai for over 13 years, was unveiled today. It already caters to over 2 million subscribers.
The company’s corporate identity has undergone a complete overhaul to mark growth and re enforce BPL Mobile as a fresh new brand. The new logo – Loop Mobile has been designed keeping in mind youthful vitality, excitement and freshness that the company stands for.
The new Loop Mobile logo has a 3 dimensional look. Breaking convention, this multi-colored logo symbolizes the company’s revitalized brand image, adding a new feel and zing to the brand. Being Fresh, Vibrant, Energetic, Exciting and Cool, the core values associated with Loop Mobile each represent the colors Refreshing Green, Snazzy Purple, Funky Pink and Cool Blue respectively.
A host of activities are planned to effectively communicate this brand change. A multimedia campaign comprising Outdoor, Print, Radio, Digital, Activation & Consumer touch points from SMS to call centre prompts are being leveraged to drive the new branding & its imagery. The main focus is to convey the message of Mumbai’s oldest network is also its newest one. it already commands a healthy 2 million customers and rapidly growing. In addition to customer touch points – Loop Mobile Stores are being beefed up to meet this new brand proposition.
Elaborating on the rationale behind the rebranding, Sanjeev Chachondia, Director & CEO, Loop Mobile (India) Limited (formerly BPL Mobile) said, “We made a conscious decision to reposition ourselves with “get in the loop” brand refresh campaign, a roadmap that began in July ‘07. The name change into Loop Mobile was the next step in this journey. With this change, we are all set to add momentum towards rapid growth and expansion; and want to reiterate our commitment towards our customers and ensure they experience the newest and best network in town.
Elaborating further on the positioning of Loop Mobile, Arif Ali, Head - Brand & Communications said that Loop Mobile will mirror and reflect the sensibilities of a brand conceptualized in the 21st century. Starting with the unconventional route of adopting a multi-color logo, Loop Mobile will attempt to communicate in a fresh and exciting manner which will break the media clutter of the category and carve a distinct identity for itself.
Loop Mobile comes with a brand new network. The company announced the completion of its network expansion and has now doubled its capacity by deploying the latest NGIP (Next Generation Internet Protocol) and EDGE (Enhanced Data rates for GSM Evolution) technology. With this, they also pave the way for seamless execution of numerous innovative VAS, micro-segmented and value enhancing tariffs that Loop Mobile aims to roll out for their subscribers.
BPL Mobile has consistently met and exceeded the TRAI Quality of Services standards. BPL Mobile ranked No 1 in overall satisfaction amongst the GSM operators as per the new TRAI report on Quality of Service and Customer Satisfaction Survey of telecom services in Mumbai. BPL Mobile also topped in the Voice&Data - SAARC Mobile User satisfaction Survey (2008) in network services category with 98.2% users of BPL Mobile voting in its favor.
About Loop Mobile (India) Limited (formerly BPL Mobile):
Having started its services in 1995, BPL Mobile distinguishes itself as the longest serving telecom brand in the country. It currently operates in Mumbai with over 2 million happy and satisfied subscribers. With customer focus at its core, BPL Mobile has consistently excelled and led the industry and continues to prove how well they understand customer service. BPL Mobile has consistently met and exceeded TRAI benchmarks according to the Report on the Indian Telecom Services Performance Indicators, over the past several years. BPL Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network).
This latest multimedia sensation puts masses of music power at your fingertips - and comes with a highly appealing, mass-market price-tag.This device is great for people who like to express themselves through their music, their style, and the friends they keep. It comes in a choice of five vivid color combinations, finished within a cool, stainless steel frame.
The latest full-QWERTY keyboard Eseries tunes into the needs of busy working people. The Nokia E72, fast, full of resources, sports a slim profile. Many of its biggest strengths are around the richness of the out-of-the-box email and instant messaging experience.
Nokia 3720 Classic Photos
Whether using it at the beach or in a dusty construction site, the Nokia 3720 classic has been specifically engineered to withstand the splashes, bumps and drops that come with the terrain
Nokia 7610 Supernova
The Nokia 7610 Supernova is a slide quad-band phone with a 3.2 Mega Pixel Camera, VGA Video recording , TV out and more
The LG GT500 has launched as a T-Mobile exclusive, described as a good all-rounder, available free on £25 per month tariffs.
The HSDPA 3G handset gets a 3-inch touchscreen and a 5-megapixel camera with autofocus, image stabilisation, digital zoom features and GPS technology.
As far as getting online goes, the phone can be used as a modem with a laptop, while the handset itself has quick links to sites such as Twitter and Facebook.
Music fans should note the built-in Dolby 2.0 sound and T-Mobile's multimedia offerings include Mobile TV and T-Mobile Mobile Jukebox.
Whether this is the same as the recently announced GT505, what memory capacity the phone has, whether it's GPS or A-GPS, what OS it runs and whether it has a 3.5mm jack are all unanswered questions at this stage.
The LG GT500 is available from T-Mobile stores now, with prices starting from free on a £25 a month tariff - but again we're waiting to hear how long those contracts are.
UPDATE: The phone is apparently "similar" to the GT505 but has a different design. Internal memory is 130MB plus a micro SD slot. It's A-GPS and offers a "proprietary LG OS", there is no headphone jack but does come with headphones in the box.
Model: TV9898
Availability: In Stock
Usually Ships: Next Day
Origin: Made in China
Last Updated: 2009-07-06
China is a place of what straight-forwardly called is ‘copycats’. Making products matching accurately with the ‘genuine’ western products and far too less (than the western ones) in prices is not a hard job for Chinese manufacturers. Although, Chinese products are a compromise over quality, they still attract a large attention towards them worldwide and especially in the developing countries because of their cheapness which hides to a large extent, their downside of being lower in quality. Added to this aspect of being amazingly cheap, Chinese products are in many cases have more features than their genuine counterparts. And some times they have such amazing features which we hardly have thought of. Now, there is a Chinese mobile phone which requires to be charged only once over a period of two years. I hadn’t thought of it earlier, had you?
Chinese creativity is not limited to a particular field but is found in whatever product they create. This mobile phone about which is written above has so much features and added to them are some other minor features not mentioned here.
In the end, its not required to say that gradually China is increasing its market share. The ‘weapons’ that China uses to achieve its goal are firstly the cheapness and secondly the number of features of its products.
China Mobile officially kicked off commercial 3G services on China's homegrown TD-SCDMA standard way back in January of this year and it's sparing no expense to build it out, but so far, only 3 percent of new subscribers -- that is, those that could easily get a 3G line and hardware if they wanted to -- are opting for the service. It'd be totally cool if 3 percent of China Mobile's total subscriber base were on 3G, but in reality, only about three-quarters of a million folks were signed up by the end of May -- and when you consider that there are nearly half a billion subscribers on the carrier, that's a drop in the bucket. Part of the problem could simply be that TD-SCDMA is unique to China, which limits hardware selection; its competitors are deploying HSPA and EV-DO networks, which may have a better chance of broad acceptance. Either that, or Chinese just hate fast wireless, and we're doubting that.
